Bleacher Creatures™ Launches NFL, MLB and Collegiate Dress-Up and Costume Line
Tuesday, August 28, 2012
New product line featuring mascot and player masks, hero capes, princess tiaras and magic wands for NFL, MLB and collegiate fans
PLYMOUTH MEETING, PA. – August 28, 2012 – After a debut last year with a mission of establishing the sports licensed toy category with their line of player plush, mascot puppets and wind-up toys, Bleacher Creatures is announcing its initial product launch into dress-up toys.
“Bleacher Creatures launch of masks, capes, princess tiaras and magic wands give kids the opportunity to use their imagination to play while incorporating their favorite teams and schools. This category also allows the young and young-at-heart to show their passion for their team at games, parties and during the Halloween holiday.”
Products include the patent pending technology of using player photos to create the most realistic image of a mask yet to hit the market. Players that are launching include: Tim Tebow, Derek Jeter, Bryce Harper, Justin Verlander, Eli Manning and Troy Polamalu.
Other items include a princess tiara and magic wand so fans can become a New York Yankees princess or a Dallas Cowboys princess, along with hero capes so fans can be a Green Bay Packers super-hero or Boston Red Sox super-hero.
Bleacher Creatures™ was founded by Matthew Hoffman, a sports licensing industry veteran who was formerly an executive with GSI Commerce and Majestic Athletic. When his young children turned out to be sports fans, Hoffman realized that there was an opportunity in the $20+ billion dollar US toy market to engage kids who love watching their favorite teams and players in action.
Hoffman created a line of plush versions of today’s biggest sports stars so kids can connect to their favorite teams and players with imaginative play.
The new line of Bleacher Creatures dress-up collection includes the National Football League, Major League Baseball and major colleges and universities. Masks will include players in partnership with Major League Baseball Players Association and NFL PLAYERS. Products will be available at major toys stores, sports stores, stadiums and arenas along with party stores.
For more information about Bleacher Creatures, please check out their website at www.bleachercreaturetoys.com.
Contact: Matthew Hoffman-President and CEO Bleacher Creatures LLC
Facebook: Bleacher Creatures Toys
About Bleacher Creatures LLC:
BLEACHER CREATURES is an innovative sports licensing manufacturer and marketer that produces a variety of children’s toys through partnerships with the professional sports leagues.
Bleacher Creatures creates, develops, and delivers trend-relevant products providing toys, dress-up accessories and collectibles to young sports fans – and those fans who are young-at-heart.
ABOUT NATIONAL FOOTBALL LEAGUE PLAYERS INC.
Formed in 1994, National Football League Players Inc. (NFL PLAYERS) is the exclusive licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable former NFL players, NFL PLAYERS “takes the helmets off” the players and facilitates the marketing of them as personalities as well as professional athletes. Through a sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, NFLPlayers.com, the company's official website, is part of the NFL Internet Network. Each year, NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and Internet. For more information, visit www.NFLPlayers.com.