Tuesday, August 14, 2012
New Line Features Fan Favorites and Star NFL Players such as Rob Gronkowski (New England Patriots), Peyton Manning (Denver Broncos), Brett Keisel (Pittsburgh Steelers) and Larry Fitzgerald (Arizona Cardinals)
PLYMOUTH MEETING, PA. – August 14, 2012 – Following the great response to Bleacher Creature’s launch of NFL player plush in 2011, the 2012 roster of players has been revealed.
“After a successful launch in 2011, now that there is a following of collectors and kids, we wanted the new player roster to include a diverse roster of NFL stars,” said Matthew Hoffman of Bleacher Creatures.
“Our lineup of NFL player plush characters turns your favorite players into your kids’ favorite toys, encouraging fun, inspiration and play.”
Regarding the evolution of the product design Hoffman said. “We received feedback to try to create more realistic interpretations of the players, rather than the cartoon character approach. I am very excited to showcase the design advances we have made to capture the personalities of each player.”
The Bleacher Creatures 2012 NFL Player Plush Collection includes:
Peyton Manning- Denver Broncos QB
Jay Cutler-Chicago Bears QB
Andy Dalton-Cincinnati Bengals QB
Larry Fitzgerald-Arizona Cardinals WR
Eli Manning-New York Giants QB (Second Edition)
Rob Gronkowski-New England Patriots TE
Brett Keisel-Pittsburgh Steelers LB
Bleacher Creatures™ was founded by Matthew Hoffman, a sports licensing industry veteran who was formerly an executive with GSI Commerce and Majestic Athletic. When his young children turned out to be sports fans, Hoffman realized that there was an opportunity in the $20+ billion dollar US toy market to engage kids who love watching their favorite teams and players in action.
Hoffman created a line of plush versions of today’s biggest sports stars so kids can connect to their favorite teams and players with imaginative play. The new line of NFL Bleacher Creatures plush, along with their cheerleader plush and dress-up category launches August 15th.
For more information about Bleacher Creatures, please check out their website at www.bleachercreaturetoys.com.
Contact: Matthew Hoffman-President and CEO Bleacher Creatures LLC
Facebook: Bleacher Creatures Toys
About Bleacher Creatures LLC:
BLEACHER CREATURES is an innovative sports licensing manufacturer and marketer that produces a variety of children’s toys through partnerships with the professional sports leagues.
Bleacher Creatures creates, develops, and delivers trend-relevant products providing toys, dress-up accessories and collectibles to young sports fans – and those fans who are young-at-heart.
ABOUT NATIONAL FOOTBALL LEAGUE PLAYERS INC.
Formed in 1994, National Football League Players Inc. (NFL PLAYERS) is the exclusive licensing and marketing subsidiary of the NFL Players Association. Representing more than 1,800 active and many memorable former NFL players, NFL PLAYERS “takes the helmets off” the players and facilitates the marketing of them as personalities as well as professional athletes. Through a sponsorship agreement between the organization and the NFL, players are integrated into NFL sponsor activation programs. In addition, NFLPlayers.com, the company's official website, is part of the NFL Internet Network. Each year, NFL PLAYERS negotiates and facilitates extensive player marketing opportunities for players. NFL PLAYERS activities include retail licensing, corporate sponsorships and promotions, special events, radio and television projects, publishing and Internet. For more information, visit www.NFLPlayers.com.