PLYMOUTH MEETING, Penn. – February 1st, 2012 – Victor Cruz of the New York Giants™ appearing with Bleacher Creatures™ at the 109th Annual American International Toy Fair®

Victor Cruz will be joining Bleacher Creatures at this year's Toy Fair to help celebrate Bleacher Creatures successful first season. Officially licensed by NFL Properties LLC and NFL PLAYERS, the licensing and marketing arm of the NFL Players Association, Bleacher Creatures has taken iconic NFL stars and created plush alter-egos dressed in team uniforms.

Bleacher Creatures will also showcase their sports themed wind-up toys, along with debuting their mascot hand puppets, hero capes, princess tiaras and magic wands that showcase the logos of young sports fans' favorite teams.

“2011 was an amazing breakout year for both Victor Cruz and Bleacher Creatures,” said Matthew Hoffman of Bleacher Creatures. “We are honored to have Victor join us to promote our new product line .”

 Mr. Cruz will be appearing on Tuesday February 14th at noon and will be available to sign a limited amount artwork piece created by Bleacher Creatures featuring Victor Cruz. 

Bleacher Creatures™ was founded by Matthew Hoffman, a sports licensing industry veteran who was formerly an executive with GSI Commerce and Majestic Athletic. When his young children turned out to be sports fans, Hoffman realized that there was an opportunity in the $20+ billion dollar US toy market to engage kids who love watching their favorite teams and players in action.

Hoffman created a line of cartoonish yet fully recognizable versions of today’s biggest sports stars so kids can connect to their favorite teams and players with imaginative play.

Bleacher Creatures is licensed with all the major US sports leagues and their players.

For more information about Bleacher Creatures, please check out their website at www.bleachercreaturetoys.com.

Contact: Matthew Hoffman-President and CEO Bleacher Creatures LLC

Phone: 484-534-2398

Twitter: @bcreaturetoys

Facebook: Bleacher Creatures Toys