Bleacher Creatures partners with Brooks Laich and Washington Capitals Fans with Crowd Sourcing Venture
Bleacher Creatures is allowing fans to try to get their favorite players made. Washington Capitals and Brooks Laich fans are trying to get 900 supports to contribute to making a Brooks Laich 14" Bleacher Creature using crowd sourcing.
Bleacher Creatures has set-up an exchange on www.indiegogo.com.
Our Story
BLEACHER CREATURES™ is an innovative sports
licensing manufacturer and marketer that produces a variety of
children's toys through partnerships with professional sports leagues.
We
create, develop, and deliver trend-relevant products providing toys and
collectibles to young sports fans and those fans who are
young-at-heart. Our products connect children to their favorite teams
and athletes, while encouraging fun, inspiration, and play.
Since our start, fans have asked for their favorite players to become Bleacher Creatures. Instead of waiting for stores to decide to make your player, we decided to partner with the fans to make their favorites happen.
Our first test is in partnership with the NHLTM
and the NHLPA with some amazing Washington Capitals™ fans, who asked
us to make Brooks Laich. The sponsor for the program is "Brad" who has
represented Capitals fans on this project. He will be working with the
Capitals community to tell the story and drum up support.
The Impact
If this works, we will not only make some Capitals fans happy, but
open up a new way for the consumer and fans to drive what they want. If
it doesn't work, no worries, we can always try again.
What We Need & What You Get
Here is the deal: if 900 fans will commit to purchasing a Brooks
Laich Bleacher Creature, we will produce it. The cost is our normal
$22.00 retail with free shipping included for this offer. Once we reach
900 orders, we will deliver the Brooks Laich 14" Bleacher Creature about
4 months after the end of the campaign.
Other Ways You Can Help
Please tell your closest Capitals or Brooks Laich fans. Join us on Twitter and Facebook as we give you progress on everything from progress on meeting the goal, to prototype designs and updates on actual production.